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Anchor Post-roll In Episodes

Should you use Anchor or Transistor for your podcast? Anchor is trying to make podcasting more accessible to hobbyists. That's awesome.

But Transistor is different.

Transistor is for people who are using podcasts to build their brand and grow their audience.

This includes folks like Alexis Ohanian (co-founder Reddit), Basecamp, Kickstarter, and The NHL's Vegas Golden Knights.

Why you should host with Transistor

In his Anchor review, Scott Hastie describes why youwouldn'twant to host with Anchor:

If you're serious about starting a podcast for personal brand or business reasons, then Anchor probably isn't for you. When podcasting with Anchor, your content will be heavily branded by them. Because it's free, they'll take the opportunity to promote themselves anywhere and everywhere your content can be found. That's the trade off.

If you have a personal brand or business, Transistor is built for you. With Anchor, quickly publishing audio is easy, but comes with some downsides.

Customize your podcast website

Transistor gives you control over your podcast's website.

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We offer two options:

  • You can host your website on Transistor, with our built-in CMS. This is what Alexis Ohanian did for his Business Dad podcast (above).

  • Or, you can self-host your podcast on your own website, using our embeddable player. This is what users like Komal are doing.

Furthermore, websites hosted on Transistor can integrate with your email newsletter (MailChimp, Drip, and ConvertKit). You can collect email signups right from your podcast's homepage and episode pages.

Anchor doesn't currently support custom domains (yourpodcast.com), but Transistor does! 🙌

Anchor's Apple Podcasts submission cheat

One of the hardest parts about starting a new show is you need to manually submit it to Apple Podcasts. This typically means signing up for a new Apple ID, and waiting 5-8 days for Apple to review your submission.

On their website, Anchor promises to automatically "distribute your podcast to Apple Podcasts." But it's not truly automatic; they're submitting to Apple using their Apple account!

Scott Hastie explains:

Anchor submits your show to iTunes/Apple Podcasts through their own account, which means you don't "own" your show's listing in the biggest podcast directory in the world. You also won't be able to access your Apple Podcast stats because of this.

In the podcasting world, your Apple Podcasts account is your key to many of the other directories. Overcast, Pocket Casts, Breaker, Castro, Listen Notes, and others all scrape the iTunes director. It's kind of like the master copy.

If you don't control your iTunes listing, you lose a major piece of control over your podcast's future. Scott continues:

The issues with Anchor heavily branding themselves over your content, as well as effectively owning your show in places like iTunes, means that they really aren't an option if you want to create a serious and long-term podcast.

Automatic podcast submission

One advantage Anchor used to have is you could click one button and submit to eight different players (Apple, Spotify, etc).

Transistor now has one-click submission to 12 major podcast apps. Plus, we'll show you how to submit to Amazon, Stitcher, Deezer, TuneIn, RadioPublic, Pandora, iHeartRadio.

The podcast player

Anchor's current podcast player lacks a lot of controls. Here's how it looks:

/assets/anchor-embed-podcast-player.png

Note: we had to remove Anchor's actual embed code because it was slowing down this page too much. It adds over 800 KB of JavaScript and slowed the page down by 34%.

Transistor's podcast player that looks like this:

The Transistor player allows you to:

  • Display your latest podcast episode on your website (like we're doing above) with a special embed code.

  • Rewind, fast-forward, or adjust the playback speed.

  • See more info about the podcast.

  • Subscribe to the podcast.

  • Embed full episodes on Twitter and other sites.

  • Embed your whole season of episodes. (Example)

Our player also has great sharing tools; just hover over the player and click the "Share" link. (Incidentally, I couldn't get Anchor's share icon to work).

Transistor podcast analytics vs Anchor's stats

True to its mission, Anchor provides simple, easy-to-read stats for its users.

/assets/anchor-podcast-stats.png

Transistor's podcast analytics go into more detail:

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Our podcast stats will show you:

  • Average downloads per episode, organized by "first 7, 30, 60, and 90 days."

  • The number of subscribers you have (estimated based on past download history).

  • Listener trends over time.

We'll also give you a complete episode breakdown. You can order your episodes by total downloads, date, and average downloads:

/assets/podcast-episode-stats.png

In Transistor, you can also track how many people are listening on each podcast app (Apple Podcasts, iTunes, Google Podcasts, Overcast):

/assets/what-are-the-best-podcast-apps.png

You can also see a map of where your listeners are from, worldwide:

/assets/map-of-podcast-listeners.png

Should you host on Anchor? Other deal-breakers.

In addition to what we've mentioned above, there are other reasons you might want to think twice about creating your show on their platform.

Anchor automatically puts ads in podcasts

When George Kao created his show on Anchor, he noticed a big deal-breaker:

Anchor puts an advertisement about their platform into the beginning or end of every podcast episode that you create/upload with their platform.

After getting criticism about the practice, Anchor modified this slightly: their post-roll ads are still turned on as a default, but you can now "opt-out" in your advanced settings.

Anchor automatically puts their logo on your cover art

Similarly, you'll notice most shows on Anchor have their logo embedded in the show art.

/assets/should-you-host-your-podcast-on-anchor-cover-art.jpg

Again, this is turned on as a default and has to be manually turned off.

On Transistor, you can host multiple podcasts from the same account

On Anchor, you can't host multiple shows from the same account. But on Transistor you can:

Don't limit your creativity! Transistor allows you to host unlimited shows on the same account, for one monthly price. (Making more shows is one of the best ways to increase the number of listeners you get each month).

"Should I use Anchor to host my podcast?"

It depends. If you're starting your podcast for fun, or out of personal curiosity, it might be a good fit for you.

But if you're looking to build "a serious and long-term podcast" (as Scott says), you should use a professional podcast platform like Transistor.

Published on March 11th, 2021

Anchor Post-roll In Episodes

Source: https://transistor.fm/anchor-vs-transistor/

Posted by: metcalfparturly.blogspot.com

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